Domino’s Pizza Tries To Cash In On ‘Dark Knight’ Buzz, Fails
August 20, 2008
The Dark Knight is probably the most successful example of web viral marketing for a film yet. Its trailers have quickly become Internet sensations. Yesterday, Domino’s Pizza tried to capitalize on this magic with an “exclusive” trailer… IF you had ordered a pizza online. Unfortunately, Domino’s Pizza hasn’t heard of a website called YouTube.com.
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